2016Product Design / UX Research
CAR AND DRIVER
Testing Platform
Transforming a 15-year manual process into an intuitive digital testing platform through deep ethnographic research and user-centered design.




Selected Projects / 2016—2026
Stories of discovery, empathy, and transformation
Transforming a 15-year manual process into an intuitive digital testing platform through deep ethnographic research and user-centered design.
A comprehensive design system unifying 25+ brands under a cohesive visual language while preserving individual editorial identities.
Real-time financial analytics platform designed for clarity and rapid decision-making in high-stakes environments.
A holistic wellness application combining behavioral psychology with intuitive design to build lasting healthy habits.
Every project is a conversation betweenambition and empathy
LET'S CREATEsomething unforgettable