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TRE/About

I don't just createexperiencesI cultivate them.

Across cultures. Across mediums. Across moments.

Oscar Rene — Product Experience Designer

“I don't design for users — I design for humans.”

— Rene

Origins

Born in the story-soaked, sun-washed colonial beauty of Querétaro, México, I grew up surrounded by color, texture, tradition, rhythm, and the quiet magic of plazas, mercados, and late-night conversations that turn into lifelong philosophies.

That's where I learned design begins with humanity — and culture is the greatest teacher.

In high school, life zoomed me north to Texas — a new world of neon city lights, bold voices, big dreams, and bigger plates. I studied at the Art Institute of Houston and at the University of Houston, where I fell in love twice:

First with design: animation, pixels, grids, typography, storytelling.

And second with Arturo — my now-husband of 23 years, met in a history class, proving destiny sometimes wears denim and carries textbooks.

The Journey

QuerétaroBorn in México
HoustonArt Institute & UH
AtlantaSouthern Hospitality
New YorkHome

I built my early career in Houston's creative grit, then moved to Atlanta, where Southern hospitality, soul food, and multicultural melting-pots shaped my empathy, my leadership, and my palate. Tex-Mex + Southern spice? It also shaped my design philosophy:

Bold flavor. Warm connection. Layered complexity. Unexpected delight.

Today I call New York City home — the world's loudest design classroom and its most electric runway. I get lost on purpose: in galleries, bodegas, bookstores, street corners, subway stations.

Inspiration for me is kinetic — found in laughter, accents, shoes, signage, scent, graffiti, elderly couples holding hands, kids drawing chalk robots on sidewalks. I collect humanity like others collect stamps.

What Drives Me

01

Humanity First

Design is love made visible. I don't design for users — I design for humans.

02

Gardens, Not Machines

Teams are gardens that need cultivation, not machines that need fixing.

03

Complexity → Clarity

Making complexity feel human — and spaces where people feel safe to be brilliant.

What Fuels The Work

Travel, neighborhoods, aromas, textiles, typography, soundtracks, late-night ideas, messy conversations, elegant systems, tiny delightful details, and the thrill of asking —

“What if?”

My superpower? Making complexity feel human — and making spaces where people feel safe to be brilliant, silly, curious, bold, wrong, right, and fully themselves.

Director of ExperienceChild of MéxicoTexan by FireAtlanta-SeasonedNew Yorker by EdgeGlobal Citizen by HeartbeatHusbandTravelerMakerObserverConnector

Bienvenido.

Let's make something unforgettable.

Get in Touch