
I don't just createexperiencesI cultivate them.
Across cultures. Across mediums. Across moments.

“I don't design for users — I design for humans.”
Origins
Born in the story-soaked, sun-washed colonial beauty of Querétaro, México, I grew up surrounded by color, texture, tradition, rhythm, and the quiet magic of plazas, mercados, and late-night conversations that turn into lifelong philosophies.
That's where I learned design begins with humanity — and culture is the greatest teacher.
In high school, life zoomed me north to Texas — a new world of neon city lights, bold voices, big dreams, and bigger plates. I studied at the Art Institute of Houston and at the University of Houston, where I fell in love twice:
First with design: animation, pixels, grids, typography, storytelling.
And second with Arturo — my now-husband of 23 years, met in a history class, proving destiny sometimes wears denim and carries textbooks.
The Journey
I built my early career in Houston's creative grit, then moved to Atlanta, where Southern hospitality, soul food, and multicultural melting-pots shaped my empathy, my leadership, and my palate. Tex-Mex + Southern spice? It also shaped my design philosophy:
Bold flavor. Warm connection. Layered complexity. Unexpected delight.
Today I call New York City home — the world's loudest design classroom and its most electric runway. I get lost on purpose: in galleries, bodegas, bookstores, street corners, subway stations.
Inspiration for me is kinetic — found in laughter, accents, shoes, signage, scent, graffiti, elderly couples holding hands, kids drawing chalk robots on sidewalks. I collect humanity like others collect stamps.
What Drives Me
Humanity First
Design is love made visible. I don't design for users — I design for humans.
Gardens, Not Machines
Teams are gardens that need cultivation, not machines that need fixing.
Complexity → Clarity
Making complexity feel human — and spaces where people feel safe to be brilliant.
What Fuels The Work
Travel, neighborhoods, aromas, textiles, typography, soundtracks, late-night ideas, messy conversations, elegant systems, tiny delightful details, and the thrill of asking —
“What if?”
My superpower? Making complexity feel human — and making spaces where people feel safe to be brilliant, silly, curious, bold, wrong, right, and fully themselves.