TRE
Product Experience Design Leadership
20+ years crafting human-centered digital experiences
Cases
& Projects
Twelve years of making the complex beautiful and the beautiful functional.
- 01
Meridian
End-to-End Design System
2024Product Design / Design Systems
FigmaTokensComponent Library↗
- 02
Lumina
E-Commerce Redesign
2023UX Strategy / Visual Design
UX ResearchPrototypingA/B Testing↗
- 03
Forma
Design Language & Brand
2023Brand Identity / Design Language
Brand SystemsMotion DesignDocumentation↗
- 04
Nexus
Data Platform UX
2022Complex UX / Information Architecture
Data VizInformation ArchitectureUser Testing↗
I design for the
ones who feel
everything.
I am a Senior Product Experience Designer and Creative Leader with over 12 years crafting digital products at the intersection of culture, strategy, and craft. My practice is rooted in the belief that the best design is not decoration — it is language.
I draw from a rich creative lineage: the decadent surrealism of Mexico, the bold color-theory of the Memphis Movement, the sensory intensity of Kusama, and the editorial precision of Swiss typography. These influences live in every decision I make — from a component's border-radius to a product's entire information architecture.
I have led design teams at series A through IPO stages, built design systems from zero-to-scale, and shipped product across consumer, enterprise, and luxury verticals. Currently accepting select collaborations.
Creative Influences
How I
Work
A practice built on rigor and intuition — structured enough to scale, flexible enough to follow the work wherever it needs to go.
Discover
Deep immersion in business context, competitive landscape, and human behavior. I conduct ethnographic research, stakeholder alignment sessions, and cultural audits to understand not just what users do — but why.
Define
Synthesizing complexity into clarity. I map opportunity spaces, establish design principles rooted in brand truth, and create the strategic framework that guides every decision downstream.
Design
Where craft meets conviction. From concept explorations to high-fidelity systems, I build experiences that are both rigorously functional and aesthetically charged — work that people remember.
Deliver
Shipping is not the end — it is the beginning of learning. I partner closely with engineering through detailed specs, prototype handoffs, and live QA to ensure the vision lands with full integrity.
Expertise
- Product Experience Design
- Design Systems & Tokens
- UX Strategy & Research
- Brand Identity Systems
- Design Leadership
- Interaction & Motion Design
- Information Architecture
- Cross-functional Collaboration
Tools & Craft
"Design is not a profession. It is an attitude."
Start a
Conversation
Whether you are building something new, rebuilding something broken, or looking for a design leader to shape culture from the inside — I want to hear about it.